In-house Design team...
Design & planning in signage is the strategic and creative process of developing signs that are not only visually appealing, but also functional, on-brand, and compliant with regulations. It’s where aesthetic vision meets practical execution—ensuring the signage communicates clearly, fits the environment, and serves its intended purpose.
🎨 Design Phase
This is where creativity, branding, and user experience come into play.
Key Elements:
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Brand Integration
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Use of brand colors, fonts, logos, and style to create visual consistency.
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Ensures signage aligns with the company’s identity.
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Readability & Legibility
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Clear typography, proper contrast, and sizing based on viewing distance.
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Prioritizing key information so it’s easily absorbed at a glance.
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Hierarchy & Layout
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Effective use of space, scale, and placement of elements.
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Establishes a clear flow of information (especially for wayfinding or directories).
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Material & Finish Selection
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Choosing the right materials for durability, weather-resistance, and finish (e.g., matte, gloss, brushed metal).
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Lighting Consideration
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Deciding if and how the signage will be illuminated.
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Designing for halo-lit, face-lit, or backlit effects if needed.
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🧠Planning Phase
This is where feasibility, logistics, and compliance are handled.
Key Steps:
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Site Survey
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Assess location for size, mounting options, visibility, electrical access, and structural limitations.
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Take measurements and photographs for mock-ups.
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Sign Type & Placement Strategy
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Determine the best type of sign (fascia, totem, flex face, etc.).
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Plan positioning for maximum visibility and impact.
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Compliance & Permissions
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Ensure designs comply with local regulations, zoning laws, or landlord requirements.
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Submit for planning permission if needed, especially for illuminated or outdoor signage.
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Technical Drawings & Prototypes
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Create detailed drawings or digital mock-ups showing dimensions, materials, fixings, and lighting specs.
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May include structural and electrical plans.
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Timeline & Budget Planning
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Set realistic production, delivery, and installation timelines.
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Confirm costs for materials, labor, permits, and potential maintenance.
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💡 Why It Matters:
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Ensures the signage meets aesthetic, practical, and legal standards.
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Reduces risk of costly changes or delays.
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Leads to a better user experience and brand impression.