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Design & Planning

Stand-out signage designs

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In-house Design team...

Design & planning in signage is the strategic and creative process of developing signs that are not only visually appealing, but also functional, on-brand, and compliant with regulations. It’s where aesthetic vision meets practical execution—ensuring the signage communicates clearly, fits the environment, and serves its intended purpose.


🎨 Design Phase

This is where creativity, branding, and user experience come into play.

Key Elements:

  1. Brand Integration

    • Use of brand colors, fonts, logos, and style to create visual consistency.

    • Ensures signage aligns with the company’s identity.

  2. Readability & Legibility

    • Clear typography, proper contrast, and sizing based on viewing distance.

    • Prioritizing key information so it’s easily absorbed at a glance.

  3. Hierarchy & Layout

    • Effective use of space, scale, and placement of elements.

    • Establishes a clear flow of information (especially for wayfinding or directories).

  4. Material & Finish Selection

    • Choosing the right materials for durability, weather-resistance, and finish (e.g., matte, gloss, brushed metal).

  5. Lighting Consideration

    • Deciding if and how the signage will be illuminated.

    • Designing for halo-lit, face-lit, or backlit effects if needed.


🧠 Planning Phase

This is where feasibility, logistics, and compliance are handled.

Key Steps:

  1. Site Survey

    • Assess location for size, mounting options, visibility, electrical access, and structural limitations.

    • Take measurements and photographs for mock-ups.

  2. Sign Type & Placement Strategy

    • Determine the best type of sign (fascia, totem, flex face, etc.).

    • Plan positioning for maximum visibility and impact.

  3. Compliance & Permissions

    • Ensure designs comply with local regulations, zoning laws, or landlord requirements.

    • Submit for planning permission if needed, especially for illuminated or outdoor signage.

  4. Technical Drawings & Prototypes

    • Create detailed drawings or digital mock-ups showing dimensions, materials, fixings, and lighting specs.

    • May include structural and electrical plans.

  5. Timeline & Budget Planning

    • Set realistic production, delivery, and installation timelines.

    • Confirm costs for materials, labor, permits, and potential maintenance.


💡 Why It Matters:

  • Ensures the signage meets aesthetic, practical, and legal standards.

  • Reduces risk of costly changes or delays.

  • Leads to a better user experience and brand impression.

Services

We offer complete project delivery on a full range of commercial office fit outs, refits and refurbishment projects, including:

For additional information, or to discuss your commercial interior project, please contact us today.

Contact Us

The Sovereign Way

From design, through production to installation, we are passionate about each project we undertake. Just [email protected]

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