Design & Planning

Design & planning in signage is the strategic and creative process of developing signs that are not only visually appealing, but also functional, on-brand, and compliant with regulations. It’s where aesthetic vision meets practical execution—ensuring the signage communicates clearly, fits the environment, and serves its intended purpose.

🎨 Design Phase

This is where creativity, branding, and user experience come into play.

Key Elements:

1. Brand Integration

   • Use of brand colors, fonts, logos, and style to create visual consistency.

   • Ensures signage aligns with the company’s identity.

2. Readability & Legibility

   • Clear typography, proper contrast, and sizing based on viewing distance.

   • Prioritizing key information so it’s easily absorbed at a glance.

3. Hierarchy & Layout

   • Effective use of space, scale, and placement of elements.

   • Establishes a clear flow of information (especially for wayfinding or directories).

4. Material & Finish Selection

   • Choosing the right materials for durability, weather-resistance, and finish (e.g., matte, gloss, brushed metal).

5. Lighting Consideration

   • Deciding if and how the signage will be illuminated.

   • Designing for halo-lit, face-lit, or backlit effects if needed.

🧠 Planning Phase

This is where feasibility, logistics, and compliance are handled.

Key Steps:

1. Site Survey

   • Assess location for size, mounting options, visibility, electrical access, and structural limitations.

   • Take measurements and photographs for mock-ups.

2. Sign Type & Placement Strategy

   • Determine the best type of sign (fascia, totem, flex face, etc.).

   • Plan positioning for maximum visibility and impact.

3. Compliance & Permissions

   • Ensure designs comply with local regulations, zoning laws, or landlord requirements.

   • Submit for planning permission if needed, especially for illuminated or outdoor signage.

4. Technical Drawings & Prototypes

   • Create detailed drawings or digital mock-ups showing dimensions, materials, fixings, and lighting specs.

   • May include structural and electrical plans.

5. Timeline & Budget Planning

   • Set realistic production, delivery, and installation timelines.

   • Confirm costs for materials, labor, permits, and potential maintenance.

💡 Why It Matters:

• Ensures the signage meets aesthetic, practical, and legal standards.

• Reduces risk of costly changes or delays.

• Leads to a better user experience and brand impression.