Date Published ‐ 04/03/2019
Getting customers through your door can be a challenge for businesses of all sizes. Getting customers to know your business and the services or products you have to offer is one thing, but in order to build an effective reputation and guide people to your company’s location, it’s imperative to have signage that stands out and makes a long-lasting impression.
Attractive signage is important as it provides your business with a visual representation that your customers will recognise and remember. Company signs can communicate to your client demographic and inform them of the professional service and products that you have to offer.
Now that we understand that good signage can have a positive effect on your customers and in turn, your business, equally, poor signage has a negative effect and can deter customer. Research suggests that company signage can influence at least 50% of new customers. This means that without the right signs to represent your company, you could be losing at least half the amount of potential new customers walking through your doors.
It should be a goal of every company to create great brand awareness with their customers. Updating your company’s images and marketing messages express your commitment to your customers, improves their experience with your business and improves brand awareness. Research has shown that companies that update their marketing images regularly, saw an increase in sales to their local market.
Having poor signage can cause your company to lose it’s new and existing customers. Good signage will almost certainly represent your company and its brand effectively to your client demographic and lead to an increase of customers looking into your products and services. So, the moral of the story is, don’t settle for poor signage.
Here at Sovereign Signs, we don’t offer bad signage, we provide great solutions to any of your signage needs. We will walk you through every step of the process, from concept to design and from manufacture to installation, with ease. So, what are you waiting for?