Date Published ‐ 20/02/2019
Communicating important messages to those who enter your premises should be a vital goal for your business. Using interior graphics and signs where customers can see them clearly can have a huge positive impact on your business as well as promote a positive customer experience.
Let’s take a look at the types of interior signs and graphics that can be used, and why they are important.
Wall Graphics and Informative:
Wall graphics are a fantastic option for turning a blank, unused wall space into a large eye-catching area. They can be used to display any message to potential customers, or even to promote your brand and/or products. Using attractive imagery on large spaces can have a massive impact on the emotional state and identification of those who enter your premises. Large, colourful, and attractive imagery or graphics are proven to alter the attitudes and behaviours of viewers, which can be beneficial for your business.
By displaying images that customers can relate to, or that promote your product, services and brand, you can communicate a specific message across. For example, within the clothing industry, displaying people wearing the items on sale allows the user to visualise how they look when worn, thus encouraging them to make a purchase. This can work for almost any industry. Wall graphics are also a great alternative to large format lettering that may have to be fixed to the wall in a more permanent way, as they are easier to apply and are more cost effective. This means you can save money whilst communicating effectively with your customers.
Informative signage is exactly what it says on the tin and is one of, if not the best way to communicate with your visitors. Having sectioned wall vinyl that directs customers and clients to specific parts of the area they are in order to get to their end goal removes the possibility of confusion, stress, and promotes organisation within your building. This also provides a user journey, which if implemented carefully, can drive sales and increase customer satisfaction. Take the image above as one example. The entrance to the PDSA building was home to a Reception and Dispensary area. Without the signage there to identify which area could assist with the client’s requirements, the staff would have to spend more time asking questions of the clients, and those who entered would form one large queue. This would have a negative impact on the customer service and user experience within the company.
By identifying which area of the entrance was the reception and which was the dispensary, users are able to join queues, feeling confident that they will be speaking to the appropriate staff member to deal with their requirements. This also improves queuing time within the entrance, as well as customer satisfaction.
Individual Letters on Standoffs:
Individual lettering used within the interior of your business can have many positive impacts. There is a range of different materials that can be used for the lettering, so the possibilities are almost endless. Standoff Lettering gives a very professional, high quality feel to those who enter your business, instilling their confidence in your company.
Common uses for this type of signage include corporate branding, quotes that have meaning within the company and messages that resonate with visitors to encourage them to make purchases within a store.
Letters are cut out of the available material and usually fixed to walls. These are a perfect solution to more permanent and long-lasting signage.
Directional and Wayfinding:
Whether your business premises are large or small in size, directional and wayfinding signs are crucial when directing your customers and staff. There is nothing quite like arriving into a building, knowing where you’d like to go, but not having a clear direction of how to get there. Having clear signs like these shown above can help direct users to their desired destination within your building.
Displaying important areas such as toilets, specific rooms, a list of significant areas on other floors, disabled access areas, pay points and much more, will enhance the users' experience and make it as straight-forward as possible. This, in turn, will have a positive impact on your business and shows visitors and customers that you care about their journey.
Directional and Wayfinding signage can be manufactured using a variety of materials and can be tailored to match your brand and coincide with your corporate guidelines. For signage solutions like these to work effectively, experience, precise planning and thorough knowledge of the function of a building, and the knowledge and appreciation of the company’s brand is required.