Wickes

💡 Wickes – Leamington Spa New Store External Signage Installation

🏢 Project Overview
As part of the launch of Wickes' new Leamington Spa location, we delivered a durable and striking external signage package tailored to the site’s visibility needs and architectural character. The installation featured bespoke built-up Chevron signage, illuminated flex face Chevron, precision-fabricated product trays, and tailored totem and directional signs—combining robust construction with refined lighting for maximum brand impact.

🔲 External Signage

Built-Up Chevron Signage (Front & Side Elevation)

• Fabricated from aluminium, acrylic, and galvanised steel for strength and longevity

• Custom chevron design aligned with Wickes’ branding and architectural lines

• Rimless built-up lettering for a clean, high-impact finish

• Internal LED illumination for vibrant visibility, day and night

• Illumination extends to lettering and border for sleek lighting

Illuminated Flex Face Chevron

• Tensioned face system featuring Wickes’ iconic chevron design

• Evenly lit via energy-efficient LEDs for consistent brightness

• Designed for high visibility and weather resistance

🔲 Product Trays & Projected Lettering

Fabricated Aluminium Trays

• Two large trays crafted from premium-grade aluminium

• Designed to house product category messaging with clarity and impact

Projected Aluminium Lettering

• 3D aluminium letters mounted to stand proud from tray surfaces

• Powder-coated finish for durability and brand consistency

🔲 Totem & Directional Signage

Bespoke Totem Signs

• Sized and shaped to accommodate on-site environmental constraints (e.g. tree coverage)

• Free-standing structures designed for visibility without overpowering the site’s landscape

Freestanding Directional Signs

• Strategically placed throughout car park and entry points

• Clearly guide customers while maintaining cohesive branding

🎯 Design Integration & Placement

• Signage positioned to maximise road and pedestrian visibility

• Consistent illumination across all signage elements ensures nighttime clarity

• Integration of various signage types—chevron, trays, totems—provides a complete navigational and branding solution

✨ Impact on Environment

This installation delivered a bold and cohesive external brand presence for Wickes Leamington Spa. The combination of robust materials, precision fabrication, and intelligent lighting design resulted in signage that is not only durable and functional but also eye-catching and brand-forward—helping Wickes make a strong impression from day one.