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Whitechapel Way
Priorslee
Telford
TF2 9PQ
Founded in 1917 by animal welfare pioneer, Maria Dickin CBE, PDSA is the UK's leading veterinary charity. Operating through a UK-wide network of 48 Pet Hospitals and 120 retail branches, PDSA provides low cost and free veterinary care to the sick and injured pets of people in need and promotes responsible pet ownership.
Sovereign have worked with the PDSA since 2013 with a full rebrand project undertaken in 2014.
Sovereign Signs were instructed in 2014 to undertake the estate-wide re-branding of the PDSA across both hospital and retail properties. In a 6 month period, the portfolio was transformed with the new clear branding and colour schemes prominent throughout.
Signage created for the PDSA retail stores includes fabricated ACM trays, both illuminated and non-illuminated, projection signage and window graphics to external elevations, and internal foam PVC wayfinding and door wraps.
Signage created for the pet hospitals includes steel erected totem signage, individually built up lettering, internal wayfinding and customer experience packages and bespoke plastics items.