Paddy Power

Cheltenham Festival Activation — Paddy Power

Objective

To increase brand visibility and footfall during the Paddy Power Cheltenham Festival through a high-impact, socially shareable storefront transformation.

Our Approach

Paddy Power wanted to stand out — and where local competitors went small, they went BIG. With just a 3D-rendered concept image to guide us, our team took full creative control, developing materials, manufacturing processes, and installation methods to bring the vision to life. All elements were temporary but built to impress.

Key Features

• 🌿 Box Hedging:
  Installed to fascia (with sign removal & reinstall for stability), lower windows, and entrance arch. Branding included Paddy Power and Cheltenham Festival messaging.

• 🏁 Winning Posts & Feather Flags:
  Feather flags were securely mounted using specially engineered brackets for safe, wind-resistant display.

• 📣 Wide Format Banner:
  Printed in-house and installed with specialist fixings, following a structural plan approved by our appointed engineer.

• ⚙️ Custom Manufacturing:
  From concept to execution, we used a range of non-standard materials and fabrication techniques—pushing creative boundaries beyond typical shopfront work.

Challenges

⏱️ Limited Installation Window:
We had just 8 hours to install without disrupting store trade.
🚚 Complex Logistics:
Installing a large-format banner via truck mount meant everything had to run to a tight, risk-managed schedule.

The Result

A bold, immersive shopfront that embodied the energy of Cheltenham Festival 2024. It became a magnet for social shares and dramatically increased store traffic during the event week—proof that great design

drives engagement.

Project Update - Shortlisted - Retail Display Award @ The Sign Industry Awards 2025