Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer with more than 1,500 freestanding destination toy and baby specialty stores worldwide.
In 2008 Sovereign began work for Toys"R"Us on an extensive maintenance and new image programme across their 75 UK sites. Works have now moved onto include signage and corporate imaging provision that will significantly contribute to increasing the profile of the Babies"R"Us brand. Removal and replacement of the iconic back lit, acrylic faced, built up aluminium letters is currently being made to an exacting timetable.
In being able to utilise bespoke colour matching techniques to adhere to Toys"R"Us international brand requirements and advise on matters of value engineering, relating to sheet and sub-straight materials usage, Sovereign has, once again, brought added value to the project and become a highly valued part of the supply chain.