PC World is Britain's largest specialist chain of computer superstores with over 160 stores in the UK and 12 in the Republic of Ireland. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products.
In 2008 Sovereign took up position to supply signage and corporate imaging requirements as part of PC World's nationwide re-branding. The initial 40 pilot stores are currently undergoing both internal and external re-branding, sitting alongside internal design and lay-out restructuring. Timetables on the initial phase of the project are tight but manageable through Sovereigns flexibility in working our of hours to ensure compliance.
Signage requirements cover a whole host of mediums from digitally printed flex-faces through Dibond digiprints to bespoke colour matched self colour vinyl’s and window graphics. As part of the internal signage provision, branded manufacturers identities (e.g. Microsoft - Windows) are also being supplied to sit within PC World's all new 'The Tech Guys' store within a store. THE TECHGUYS offers PC World's clients in store service and field technicians throughout the U,K who, solve technical problems and explain what's going on in simple (jargon free) terms 7 days a week.