Paddy Power is the largest provider of online gaming services in Ireland and a leading provider of gaming services in the UK. Founded in 1988 by the merger of three existing Irish high street bookmakers, the company takes an unconventional approach to betting and gaming. Innovation has been key to the success of the company who from day one sought to be different from the pack.
Sovereign were recently delighted to be invited to supply striking powder coated aluminium fascia's with internally illuminated fret cut text letters. In manufacturing the letters from 10m acrylic, Sovereign have aided the Paddy Powers brand identity by ensuring that it remains the true focus of the fascia.
In addition to external signage supply for Paddy Power's UK branch network, Sovereign have now commenced upon the provision of internal signage and branding schemes. More details and photo’s will follow........