Powerleague is the market-leading operator of outdoor 5-a-side football centres in the United Kingdom. The Group’s 34 centres provide more than 350 floodlit pitches, in various geographical locations throughout the UK, which are used by an average of 90,000 players each week.
Following the acquisition of JJB’s Soccerdomes, Sovereign were chosen by Powerleague to undertake the re-branding of their new estate. The programme “kicked off” at the centre next to Derby County’s Pride Park football ground and is planned to roll out across 2008.
Sovereign are replacing all internal, directional, pitch side and external signage with the new Powerleague brand.
The new ‘Soccerdome’ text and swoosh are manufactured from powder coated aluminium with acrylic faces. Each letter is individually illuminate using the latest LED technology, ensuring a high quality product that is both environmentally friendly and low maintenance, whilst effectively displaying Powerleague’s eye catching new branding.