Sovereign Signs, Signage

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Jane Norman

Jane Norman is widely recognised as one of the UK’s most successful young fashion retailers. Initially set up in 1952 Jane Norman now has over 170 outlets and continues to expand rapidly on average opening a store every other week.

Designing for the younger crowd, the Jane Norman core customer is young, primarily 16-28, although their loyal customers extend beyond this band. The Jane Norman girl oozes sexiness and femininity: she has an eye for fashion, keeping up with ever changing trends.

Working alongside specialist fit-out contractors and for such an understandably image conscious client, Sovereign drew upon their vast experience of signage material techniques and utilised their unrivalled manufacturing facilities to produce a fresh, crisp and eye catching signage scheme capable of being mirrored throughout the Jane Norman property portfolio.

Jane Norman has recently ventured, successfully, into Europe and is currently drawing up further plans to open stores as far and wide as Cyprus and Dubai.