Sovereign Corporate Imaging have been supplying signage for Gala Casinos nationwide for over three years. Years of successful collaboration with Sovereign on Gala Bingo Clubs persuaded the Gala Coral Group to expand the partnership, and our team was happy to take on the challenge.
The signage for Gala Casinos is all about visual impact and brand strength, and Sovereign has delivered solutions which play a central role in the communications strategy of our client. The individual letters of the outdoor signage combine aluminium and push-through acrylic with colour-change lighting technology.
On request from the client, Sovereign developed a state-of-the-art prototype for an edge-lit Gala Casino sign, using 50mm-thick acrylic and bright LEDs. This unique concept was later chosen for Gala Casino’s site in Piccadilly.
Sovereign also manufacture complete indoor signage solutions for Gala Casinos. Indoor signage is integral to the brand and includes mirror-polished lettering which can be seen throughout the premises, from the bar to the washrooms.
At present, Gala and Sovereign are collaborating on developing the new look of the Gala Casino brand. The new signage incorporates a unique colour-change system inside each sign and is set to impress public, industry and loyal Gala Casino customers alike.