Gala Bingo Clubs are owned by the Gala Coral Group which following a merger in 2005 became Europe’s largest integrated gaming company.
Being one of their preferred suppliers, we have provided full signage solutions for over 50 Gala Bingo Clubs around the UK since 2001.
We manufacture both internal and external signage for Gala Bingo sites, also advising the client on design and material aspects, thus playing a major role in giving Gala Bingo’s brand identity the best presentation.
For Gala Bingo building fascias, we provides a large-scale sign of the well-known logo. The shaped aluminium fabricated logos are complimented by the use of polycarbonate, which gives them the superior durability the client needs. Everything is manufactured in-house and installed by a nationally accredited Sovereign installation team.
Gala Bingos are a great example of how Sovereign can deliver integration across the numerous sites of a major brand, while skilfully incorporating the specifics of each building, setting and local market. The Gala Bingo Boston was one such challenge: Sovereign manufactured a unique ornate feature for the club frontage instead of the traditional illuminated sign, to match this listed area of Boston.
Indoors, edge-lit indoor signs, back-illuminated acrylic boxes complete with ‘bull noses’ at each end, colour-change units – all demonstrate our thorough understanding of the brand.
The complete satisfaction of Gala Coral Group with Sovereign’s work on Gala Bingo has also brought Gala Casinos into our client portfolio. Yet excellent feedback does not stop us from pushing the boundaries: at the latest two Gala Bingo sites, Sovereign introduced large colour-change bingo boards in the Gala brand colours.